Overview

Louis Vuitton, the iconic fashion and accessories house under global luxury conglomerate LVMH, has launched a new advertisement with soccer icon, Lionel Messi. Following his viral Louis Vuitton campaign with Cristiano Ronaldo last November, Messi has returned solo for a second advertising campaign featuring Vuitton’s Horizon luggage.

The Paris Saint-Germain player was photographed by Glen Luchford for the “Horizons Never End” campaign, in which he poses in an airport setting alongside Vuitton’s Horizon suitcase designed by Marc Newson. First launched in 2016, the lightweight suitcases consist of molded mesh composite that's covered in a monochrome canvas and trimmed with natural cowhide.

BFKN served as lead counsel to Louis Vuitton. The team was led by Daniel L. Dominguez and Kait E. Kelly. 

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