Overview
Barack Ferrazzano Corporate & Securities Group partners Kait E. Kelly and Victoria R. Cordiak served as legal counsel to Sephora in connection with its partnership with CJ Olive Young (Olive Young).
Sephora, a global leader in prestige beauty retail, and Olive Young, Korea’s leading beauty and health retailer, announced a new strategic partnership to bring a curated selection of trend-driven Korean beauty and wellness products to Sephora customers worldwide. Launching this fall across the United States, Canada, Hong Kong SAR, and Southeast Asia, the collaboration will feature a dedicated Olive Young zone on Sephora's website and in select Sephora stores, offering sought-after Korean beauty brands and emerging products shaping the latest trends, with expansion planned for additional regions including the Middle East, the UK, and Australia in 2027.
“Korean beauty is one of the most innovative, fastest-growing, and desirable categories in beauty right now. Sephora was the first major retailer to debut K-beauty brands to North American consumers in 2010, and our portfolio has grown into a global business. We are thrilled to partner with leading Korean beauty retailer Olive Young, bringing their expertly curated assortment of Korean beauty brands to our beauty fans globally. Their differentiated assortment, coupled with Sephora’s unique point of view on the beauty shopping experience, will bring an unrivalled and inspiring offer for all beauty lovers who are keen to explore the most sought-after Korean beauty products,” Priya Venkatesh, Global Chief Merchandising Officer, Sephora.
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