Starboard Cruise Services (“Starboard”) – an LVMH Moët Hennessy company – announced a retail partnership with Azamara – the boutique cruise line dedicated to Destination Immersion® experiences. Together, they plan to redesign a destination-tailored retail program that offers experiential, cultural and artisanal touchpoints curated specifically for each journey.
The reinvented retail vision is designed to complement Azamara’s shoreside evening activities and overnight port stays. It will offer bespoke experiences on board and ashore with local artisans and craftsmen in their native studios and shops.
"We are thrilled to be working with Carol Cabezas and her team at Azamara on our common vision for the journey ahead during a very exciting restart of the industry," says Lisa Bauer, Starboard's President and CEO. "With our shared philosophies surrounding discovery, creativity, quality and craftsmanship, collaborating with Azamara will deliver a completely innovative and immersive approach to exploring destinations. Beyond luxury and opulence, today's affluent travelers seek transformative, memorable and purposeful experiences – collecting priceless and authentic mementos that tell one's personal tale of traversing by sea."
BFKN represented Starboard in the negotiation of the partnership. The team was led by Corporate & Securities and Fashion, Luxury & Retail Group chair Daniel L. Dominguez along with attorneys Brandon P. Knop and Kaitlyn E. Kelly.
To learn more about this partnership, visit the following links:
About Starboard Cruise Services
Starboard Cruise Services is the premier retailer at sea, providing the finest selection of coveted brands and engaging experiences to global cruise vacationers, and the only vacation retail operator that includes a division focused exclusively on the luxury segment. Starboard proudly provides retail operations for nine leading cruise line partners around the world, including Azamara, Crystal, Silversea, Carnival Cruise Line, Celebrity Cruises, Costa Cruises, Dream Cruises, Norwegian Cruise and Royal Caribbean International. The company is part of LVMH Moët Hennessy Louis Vuitton, the world's leading luxury provider.
Azamara is an upmarket cruise line and leader in Destination Immersion® experiences. Presently with three mid-sized ships sailing to all seven continents of the world, and an additional fourth ship scheduled to join the fleet in 2022. The boutique-style ships allow them to reach marquee ports around the world and dock in smaller, less-visited hidden gems. Azamara's commitment to creating immersive experiences allows guests to travel deeper with longer stays, more overnights, and night touring. Guests can experience a boutique hotel at sea with inclusive amenities such as gratuities, select beverages, exclusive cultural events and more. For more information visit www.azamara.com.