Louis Vuitton, the iconic fashion and accessories house under global luxury conglomerate LVMH, has signed Bradley Cooper as its newest brand ambassador. The Hollywood actor will make his debut as a brand ambassador for the company with the launch of Louis Vuitton’s Tambour Twenty campaign highlighting the collector’s edition issued for the 20th anniversary. The campaign was directed by Oscar-winning filmmaker Damien Chazelle.  

The Tambour Twenty is the first major project launched by Jean Arnault, the youngest son of LVMH Chairman and Chief Executive officer Bernard Arnault, since his arrival at the brand as Director of Marketing and Product Development for watches one year ago.

“The choice of Bradley Cooper is a match made in heaven,” Jean Arnault wrote in a statement. “It was the perfect way to mark this 20th anniversary, which is an extremely important moment for us, by showing the house is very serious in the field of watchmaking and wants to make a strong commitment to the category.”

BFKN served as lead counsel to Louis Vuitton. The team was led by Fashion, Luxury & Retail Group chair Daniel L. Dominguez and associate Kait E. Kelly.

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