Overview
Luxury giant Louis Vuitton continues its longstanding history of creative collaboration by joining forces with (RED) — a charitable organization created to harness the power of consumers for good — to release Louis Vuitton | (RED), a new perfumed candle in support of (RED)'s fight to end AIDS. For each candle sold, $60 USD will go directly to the Global Fund to fight AIDS and help finance programs around the world.
The candle's design was created by Marc Newson, who worked in tandem with Louis Vuitton Master Perfumer Jacques Cavallier-Belletrud. Inspired by the color red and the scent of a summer garden, Jacques selected the highest-quality natural ingredients to develop a unique fragrance that invokes comfort, optimism, and warmth.
Barack Ferrazzano represented Louis Vuitton in this strategic partnership with a team led by Fashion, Luxury & Retail chair Daniel L. Dominguez, along with Intellectual Property co-chair Scott J. Slavick, attorneys Kaitlyn E. Kelly, and Brandon P. Knop.
To learn more about this charitable venture, visit: https://eu.louisvuitton.com/eng-e1/articles/red-partnership-candle
About Louis Vuitton
Founded in Paris in 1854, Maison Louis Vuitton has inherited the ambition and vision of its founders. This legendary history built around travel continues to place the House at the forefront of creation. To this day, Louis Vuitton’s spirit of adventure is expressed through its unique heritage, values, and rigorous spirit of innovation and ingenuity, the boldness of its creations, and the demand for perfection in its designs. Since November 2013, Nicolas Ghesquière has been the Creative Director of Women’s Collections. Virgil Abloh has been the Creative Director of Men’s Collections since March 26, 2018.
