Teased through a bold social media campaign, Givenchy – a Louis Vuitton Moët Hennessy luxury brand known for its haute couture clothing, accessories, and perfume – has officially announced singer and actress Ariana Grande as its new face for 2019. The French fashion house also disclosed the Fall-Winter 2019 campaign starring the pop sensation is expected in July 2019.
The anticipated launch featuring Ariana marks a new direction in the luxury industry forged by LVMH, where brand longevity benefits from the star power of celebrities and influencers with a strong online presence and fan base. One of the most sought after young stars, Ariana is predicted to bring the Givenchy brand a new generation of loyal young customers.
Barack Ferrazzano represented Givenchy with a team led by Fashion, Luxury & Retail chair Daniel L. Dominguez, along with Kaitlyn E. Kelly, and Intellectual Property Group co-chair Wendi E. Sloane.
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Hubert de Givenchy founded his namesake fashion house in 1952. No sooner did it open than it earned a reputation for breaking with fashion codes of its time. After an incredibly successful 40 years career he would be succeeded by some of fashion’s great talents that contributed to the house of Givenchy ongoing story. Click here to learn more: https://www.givenchy.com/america/en/maison-history-history-of-the-house.html