Practicing for over 20 years, Tom is an internationally recognized litigator and partner in the Firm’s Intellectual Property Group. Tom litigates trademark, false advertising, and trade secrets disputes on behalf of a number of the world's largest and most sophisticated brands.
Tom has extensive experience representing clients in all aspects of trademark law and is a member of the International Trademark Association (INTA), where he serves on the Unfair Competition Committee. He has earned recognition in the World Trademark Review 1000: The World's Leading Trademark Professionals for 5 years in a row, where he has been called a “meticulous litigator” and has been noted for his successful representation of clients in courts and administrative proceedings. Tom represents his clients before federal district and appellate courts, and in proceedings before the Trademark Trial and Appeal Board of the U.S. Patent and Trademark Office. He also represents brand owners in domain name disputes under the Uniform Domain-Name Dispute-Resolution Policy (UDRP) and Anti-cybersquatting Consumer Protection Act (ACPA). In addition, he represents clients in trademark prosecution and counseling matters, and manages global trademark portfolios for clients in multiple industries.
Leading Analysis on False Advertising & the Lanham Act
A field-leader, Tom frequently writes and speaks about trademark and unfair competition law and practice. He is well-versed in competitor false advertising disputes under the Lanham Act and has used his extensive knowledge of the field to author the annually updated Lexis-Nexis publication, “False Advertising and the Lanham Act.” Section 43 of the Lanham Act is an invaluable tool for intellectual property and commercial litigators. His book addresses false advertising claims under Section 43(a)(1)(B) of the Lanham Act, arguably the most misinterpreted and misapplied subsection. Tom’s thorough and up-to-date book has been favorably reviewed by various sources, regarded as comprehensive, insightful, and a ‘must read.’ INTA’s The Trademark Reporter called it, “A helpful tool to practitioners, both in-house and in private practice.”
Personal Interests
Tom is an avid cyclist and outdoorsman. He enjoys spending time with his wife and two children. In the winter, Tom competes in the relatively unknown but burgeoning sport of fat bike racing.
Representative Experience
Member of the defense team who obtained a reversal of a preliminary injunction in a high-profile competitor false advertising dispute arising out of the 2019 Super Bowl. Miller Coors Beverage Co. USA, LLC v. Anheuser-Busch Companies, LLC, 957 F.3d 837 (7th Cir. 2020). Law360 named the appellate court’s decision the #3 most significant Lanham Act decision of midyear 2020.
Litigated claims under the Defend Trade Secrets Act involving former employees recruited to join a directly competing company. DF Institute, LLC d/b/a Kaplan Professional v. Dalton Education, LLC et al., Case No. 3:19-CV-00452 (W.D. Wisc.).
Defended a professional hockey franchise in consolidated trademark opposition proceedings involving full trial on the merits. Monster Energy Co. v. Cavaliers Hockey Holdings, LLC, T.T.A.B. Opp. No. 91/220,680 (T.T.A.B.).
Defended a financial services company in trademark cancellation action. Primerica, Inc. v. How Money Works, LLC, T.T.A.B. Cancellation No. 92/071,945 (T.T.A.B.).Manages global anti-counterfeiting and trademark enforcement matters for a leading manufacturer of welding, cutting, and joining equipment.
Manages global trademark portfolio for a leading metals and materials distributor.Obtained a federal trademark and service mark registration covering an iconic 3-dimensional character mark used by one of the nation’s leading insurance providers.
Obtained a permanent injunction in trademark and trade dress infringement and dilution action involving a famous advertising spokesperson used by one of the nation’s largest insurance providers.
Obtained a permanent injunction and $2 million statutory damages award in a trademark counterfeiting civil action involving financial services fraud.
Obtained a temporary restraining order barring defendants from using, promoting, or displaying infringing trademark during industry’s largest trade show.
Obtained a summary judgment and permanent injunction for a plaintiff challenging a defendant’s unauthorized use of the plaintiff’s famous trademarks on merchandise bags sold to the plaintiff’s independent motorcycle dealerships.
Obtained a permanent injunction against a competitor’s use of infringing and dilutive color trademark used in connection with medical products.
Obtained a permanent injunction against a competitor’s infringing and dilutive product configuration trade dress for game puzzles.
Successfully opposed a competitor’s application to register similar hair care products trademark after a full trial on the merits in T.T.A.B.
Obtained a reversal of U.S.P.T.O. genericness and descriptiveness refusal in ex parte appeal of “1-800”-formative trademark in the T.T.A.B.
Represented an applicant in inter partes opposition in the T.T.A.B. involving audible sound marks used in connection with telecommunications goods and services.
Activities & Honors
- Selected, Advertising Law, The Best Lawyers in America© (2018-2021)
- Selected, Illinois Super Lawyers (2010-2020)
- Selected, World Trademark Review 1000, The World’s Leading Trademark Professionals (2012-2016)
- Member, Trademark Enforcement Committee, International Trademark Association (INTA)
Articles & Publications
News
Services
Education
University of Illinois College of Law, J.D., 1996
University of Wisconsin-Madison, B.A., 1993
Bar & Court Admissions
- State of Illinois
- U.S. District Court - Northern District of Illinois
- U.S. District Court - Eastern District of Wisconsin
- U.S. Court of Appeals - 7th Circuit
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