BFKN Intellectual Property Group partner Thomas M. Williams recently released the 2024 edition of his book, titled, False Advertising and the Lanham Act, published by LexisNexis. The book covers Section 43(a) false advertising case law, including key decisions where courts have developed essential analytical tools to flesh out sparse statutory language. The 2024 edition specifically contains up-to-date analysis of the courts’ application of several recent Supreme Court decisions significantly impacting Lanham Act practice, and includes analysis of the Court’s rejection of “willfulness” as a prerequisite for profits disgorgement in Romag Fasteners. The 2024 Edition also examines recent precedent focusing on the puffery defense and the distinction between claims based on provable facts and those based on opinions.

Tom is an internationally recognized partner in BFKN’s Intellectual Property Group. Tom litigates trademark, false advertising, and trade secrets disputes on behalf of a number of the world's largest and most sophisticated brands. 

To learn more about BFKN’s IP practice, click here

To purchase the publication, click here:

Jump to Page

We use cookies on our website to improve functionality and performance, analyze website traffic, and enable social media features. By continuing to use our website, you agree to our use of cookies.