Christian Dior ("Dior") and Saks Fifth Avenue ("Saks") have partnered to launch a new campaign titled Dior's Carousel of Dreams at Saks, marking the first time Saks has collaborated with a luxury fashion house for its annual holiday initiative.

The largest takeover in the history of Saks required the efforts of 100 artisans, 10 months of meticulous planning, and the creation and transportation of specially designed objects from Italy to be installed in the Saks building in New York. The comprehensive campaign, inaugurated on Monday, features an exclusive World of Dior digital pop-up on Saks.com, the revelation of holiday windows, and a 10-story-tall theatrical light show at the Saks Fifth Avenue flagship in New York. Both the windows and digital pop-up will be on display until January 5, 2024.

The installation is adorned with iconic Dior symbols like the star, the clover, and zodiac signs, invoking the legacy of the founding couturier Christian Dior. The design pays homage to Dior's superstitious nature and incorporates his beloved lucky charms. The inspiration for the installation is drawn from the Dior cruise 2024 collection.

"The traditional holiday celebration at Saks, inaugurated by its marvelous Light Show on the iconic Fifth Avenue, is one of the most keenly awaited, spectacular and enchanting in the world;' said Delphine Arnault, chairman and chief executive officer of Dior. "I am particularly proud that Dior, our 'kingdom of dreams', the incarnation of excellence and elegance, is able to take part in the magnificent event this year, sublimating it with its exceptional savoir-faire and the virtuoso inventiveness of our teams."

BFKN was lead counsel to Dior in the deal. The team was led by Intellectual Property Group co-chair Scott J. Slavick and associate Andrea J. Tabrizi.

To read more about this deal, visit:

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