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Adwoa Beauty Secures $4 million in Funding Led by Pendulum

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Barack Ferrazzano Corporate & Securities Group served as legal counsel to Pendulum in a deal that secured $4 million in funding for Adwoa Beauty. Pendulum, the investment and advisory platform focused on businesses and brands owned by entrepreneurs of color, invested the full amount.

Established by Julian Addo in 2017, Adwoa is a non-toxic haircare company that embodies a mission beyond hair styling to advance the conversation around naturally curly hair. Adwoa Beauty has been a Sephora-exclusive brand since November 2019 and has 11 products. In the first half of 2022, the brand expanded to additional Sephora doors, reaching a total of 456 U.S. doors.

The team at Pendulum Holdings is “excited to see the Adwoa team enhance the brand’s digital and in-store presence with the growth capital provided by Pendulum,” Pendulum Holdings managing director Ron Mackey said in a statement.

Barack Ferrazzano's legal team was led by partner Andrew R. Grossmann and associate Kait E. Kelly, with assistance from associate Will Cronin. Intellectual property matters were handled by partner Scott J. Slavick.

To read more about this deal, visit:

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