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LVMH Luxury Ventures Invests In Turnkey Social Commerce Platform Replika Software

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LVMH Luxury Ventures, an investment arm of LVMH Moët Hennessy Louis Vuitton SE, has made an equity investment in Replika Software, a social commerce platform solution enabling brands to empower their network of social sellers to inspire and sell online. The other investor in the Series A financing round was L’Oréal BOLD, an investment arm of L’Oréal S.A. This financing round will help Replika expand its global footprint of brands and industries.

The relationship between Replika and LVMH began in 2019 when LVMH selected Replika to be highlighted at the Vivatech Innovation Awards in Paris, France. The company was then invited to participate in LVMH's accelerator, "La Maison des Startups" at the Station F start-up campus. Since then, their relationship has continued to grow into business opportunities throughout Europe and the U.S.

Kareen Mallet, Co-founder of Replika Software, said, "When we founded Replika, we envisioned a future where every brand would be able to benefit from the power of social selling. After concluding commercial arrangements with several Maisons of LVMH and brands of L'Oréal, it is tremendously satisfying to see that the investment arms of two of the world's most forward-thinking companies have decided to invest in our vision. We're thrilled to have their support as we enter this phase of growth and lead the industry towards humanizing online shopping."

Barack Ferrazzano served as lead counsel to LVMH Luxury Ventures. Barack Ferrazzano’s team was led by Corporate & Securities Group chair Daniel L. Dominguez and attorney Kait E. Kelly.

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