LVMH & Rihanna Announce Launch of Fenty

Representation of LVMH Moët Hennessy Louis Vuitton (LVMH) in strategic corporate and intellectual property transactions related to the formation and launch of Fenty by Rihanna, a new luxury fashion maison of ready-to-wear clothing, shoes, and accessories. The historic collaboration will make Rihanna the first woman to create an original LVMH brand, and Fenty the first LVMH-established fashion house in more than 30 years (Announced: May 2019).

Media Coverage

• https://www.bfkn.com/newsroom-news-435
• https://www.lvmh.com/news-documents/news/lvmh-announces-the-fast-approaching-launch-of-a-new-luxury-maison-developed-by-robyn-rihanna-fenty/
• https://www.businessoffashion.com/articles/news-analysis/lvmh-and-rihanna-to-launch-fenty-maison
• https://wwd.com/fashion-news/designer-luxury/rihanna-lvmh-new-fashion-label-launch-details-confirmed-1203125971/
• https://fashionista.com/2019/01/rihanna-lvmh-luxury-fashion-brand?utm...1