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Fashion, Luxury & Retail

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The luxury industry is sophisticated and dynamic. Strategy is crucial and timing is everything. In this digital age when opportunities and threats can arise at a moment’s notice, you need a legal business partner who understands your company’s objectives and can navigate you through the unique demands of the luxury industry.

Since 1984, Barack Ferrazzano has been a strategic legal business partner to some of the most respected and iconic luxury goods companies in America and around the world. Notably, we have acted as principal U.S. counsel for Paris-based Louis Vuitton Moët Hennessy, a world leader in luxury goods, since 1987.

For decades, Barack Ferrazzano lawyers have been immersed in the business and legal aspects of the luxury industry, including fashion and accessories, watches and jewelry, wines and spirits, cosmetics, fragrance and skincare, motor vehicle, and hospitality. We understand that cultivating our second generation of lawyers so they appreciate the unique demands of luxury goods clients is instrumental in our continued success in this industry, which sets us apart from other law firms. Our diverse and extraordinary talent allows us to craft unusually practical, creative, and effective solutions to complex challenges and transactions exclusive to the luxury industry, which has been instrumental for our domestic and international clients’ prosperity.

Our Services

The services we provide to luxury goods clients include:

Brand & Product Development

  • Intellectual property counseling, clearance, and registration (U.S. and International), including trademarks, trade dress, design patents, copyrights, slogans, and logos; and
  • Manufacturing and supplier agreements.

Brand & Product Promotion

  • Trademark license agreements (U.S. and International);
  • Celebrity endorsement and brand ambassador agreements;
  • Product placement agreements; and
  • New product launch support.

Product Sales & Distribution

  • Agreements for third party sale and distribution of products, including franchise, distribution, and license agreements (U.S. and International);
  • Agreements for direct company sale of products, including design and construction contracts and retail lease agreements for company-owned stores, store-in-store agreements, and department store agreements (U.S.);
  • E-commerce policies, programs, and agreements; and
  • Logistics agreements (U.S. and International).

Asset Protection – Brands, Company, & Reputation

  • Litigation matters, including contract disputes, distribution disputes, intellectual property disputes, and employment disputes;
  • Intellectual property matters, including maintenance, protection, and enforcement;
  • Employment matters, including employer-employee relationship matters, executive compensation, incentive plans, and retirement plans;
  • General corporate matters, and maintenance of corporate books and records; and
  • Tax matters.


  • Strategic transactions, including mergers, acquisitions, dispositions, and joint ventures;
  • Real estate leasing, acquisitions, and divestitures; and
  • Books and record upkeep.

Representative Clients

  • Audi of America
  • Automobili Lamborghini America
  • Benefit Cosmetics
  • Bentley Motors
  • Bugatti USA
  • Christian Dior
  • Donna Karan International
  • Fendi
  • Fresh, Inc.
  • Givenchy
  • Guerlain
  • Hublot of America
  • Hugo Boss AG
  • Kendo Holdings
  • Louis Vuitton
  • Marc Jacobs
  • Moët Hennessy USA, Inc.
  • Parfums Christian Dior
  • Porsche Cars North America, Inc.
  • Sephora USA
  • Tag Heuer
  • Thomas Pink
  • Zegna


Representative Experience


Representative Clients





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