L Catterton — one of the largest global consumer investment funds — has led the charge for $25 million in financing for Hydrow, a unique at-home fitness system. Due to the on-going events of the COVID-19 (coronavirus) pandemic, home fitness has taken a spotlight in recent months, and Hydrow’s industry-shaking Live Outdoor Reality™ has brought top-of-the-line content right into the users’ homes. Instruction from world-class athletes streaming live on the water has made an on-water rowing experience more accessible than ever.
"Hydrow's industry leading consumer engagement is unmatched, and we see an incredible growth opportunity as a result of its ability to deliver a superior and more efficient workout at home. We're pleased to have the opportunity to assist Hydrow in further extending its position as a leader in the rapidly growing connected fitness industry," said Michael Farello, Managing Partner at L Catterton.
Barack Ferrazzano acted as counsel to L Catterton in this strategic transaction. The team was led by Corporate & Securities Group partner Andrew R. Grossmann, as well as attorneys Megan Ratia and Katherine E. Gause.
To learn more about Hydrow and this transaction, visit the links below: