Overview
Barack Ferrazzano served as legal counsel to Sephora in connection with its relationship with OpenAI, pursuant to which Sephora will launch its app in ChatGPT.
This latest evolution of e-commerce enables Sephora to offer a native app experience within ChatGPT, allowing consumers to receive personalized beauty product recommendations and access to their Beauty Insider loyalty benefits. The Sephora app in ChatGPT is initially piloting in the United States, with the goal of global expansion.
"At Sephora we are passionate about assisting our customers with the best beauty advice and curation, wherever and whenever they want. Today this means piloting the Sephora app on new intelligent channels such as ChatGPT. We are proud to introduce this experience in the US market, with the goal of expanding this globally," said Anca Marola, Global Chief Digital Officer of Sephora.
Barack Ferrazzano's legal team was led by partner Kait E. Kelly, who advised on corporate matters, and partner Justin C. Steffen, who advised on artificial intelligence and technology matters.
To read more, visit:
- Sephora Newsroom | Sephora App in ChatGPT Brings a New Personalized Beauty Experience
