TAG Heuer, a Swiss luxury watchmaker that designs, manufactures and markets watches and fashion accessories, has signed actor Ryan Gosling as its newest ambassador. The partnership, which starts today, is the first for the Canadian actor.

Mr. Gosling, who is known for his impeccable style and affinity for a suave suit, revealed his style has always been inspired by the aesthetic of watches. Gosling's initial campaign is for the TAG Heuer Carrera Three Hands collection, a new generation of the iconic three-hand watch.

Gosling said in a statement: “I appreciate its timeless design. I like clean and simple design generally. Growing up, we lived on a pretty tight budget. I gravitated towards things that were simple and timeless so I didn’t have to think about keeping up with trends."

TAG Heuer CEO Frédéric Arnault returned the adulation by adding: “Ryan represents a new breed of masculinity that’s both sensitive and low-key, a confidence that is by definition effortless, much like the brand itself.” 

BFKN served as lead counsel to Tag Heuer. Barack Ferrazzano’s team was led by Corporate & Securities Group chair Daniel L. Dominguez and associate Kait E. Kelly.

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