Barack Ferrazzano is pleased to announce recognition as a best-branded law firm by BTI Consulting Group – the leading provider of client feedback research – in the BTI Brand Elite 2019: Client Perceptions of the Best-Branded Law Firms report. BTI’s analysis is based solely on in-depth interviews with more than 694 corporate counsel at the world’s largest and most influential companies. BTI Brand Elite thoroughly reveals how a firm is branded in the eyes of top legal decision makers, demonstrating the significant link between a law firm’s brand and business results.

Drawing on 20 years of data, BTI developed a framework of measuring and analyzing the market presence and brand imprint of law firms with nine differentiators categorized under three critical success factors defining brand: client experience, premium worthy, and innovation. Unprompted with any law firm names, interviewed clients determined which firms they associate with the nine distinct characteristics that drive the consideration, selection, and hire of new law firms, recognizing Barack Ferrazzano’s performance in driving value for clients. BTI Brand Elite is the result of unprompted, unbiased, direct client feedback – making recognition a valued indicator of firm performance and insightful guide for firm brand improvement.

About BTI Consulting Group

Founded in 1989, BTI Consulting Group is the leading provider of client feedback research to legal and professional services firms, from small partnerships to Fortune 1000 organizations. BTI conducts independent market research from the client’s perspective through more than 17,000 in-depth interviews with C-level executives and systematic analysis. BTI’s research permits companies to benchmark and improve client services by examining how clients acquire, manage, and evaluate their professional service providers.

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