Louis Vuitton is launching its first high jewelry line with a new campaign featuring actress and classically- trained dancer, Alicia Vikander, as the face of the collection, marking the ambitions the luxury label has as it steps into the trade. The historic house began building its high-end jewelry category about a decade ago. It has workshops on an upper floor perch of the Place Vendôme flagship, and made headlines last year introducing the discovery, and its ownership, of one of the world's biggest rough diamonds, the Sewelo.
This year, the house is marking 200 years since the birth of its founder, Louis Vuitton, with its largest jewelry collection, made up of 90 pieces, titled Bravery. The jewelry draws key themes from Vuitton's life, starting with star configurations in the sky when he was born. The collection draws on house codes, some sprinkled with monogrammed star and flowercut diamonds, and features diamond-paved cords and locks, as well as latticework inspired by the features of Louis Vuitton trunks and their interiors.
Francesca Amfitheatrof, Louis Vuitton's artistic director for jewelry and watches, describes Vikander as having a "sense of mystery where you want to know more about her," saying "she's not overexposed - she's her own person, she's quite mysterious."
BFKN serves as lead counsel to Louis Vuitton in connection with its house ambassadors, including Alicia Vikander. BFKN's team is led by Corporate & Securities and Fashion, Luxury & Retail Group chair Daniel L. Dominguez, and attorney Kaitlyn E. Kelly.
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