Overview
Representation of Sephora in negotiations with JCPenney regarding their long-standing partnership to operate Sephora inside JCPenney (SiJCP). Both companies worked constructively to resolve outstanding legal matters and have agreed to mutually beneficial revisions to their joint enterprise operating agreement. Introduced in 2006, SiJCP is an exclusive beauty experience in select JCPenney stores, offering a curated selection of leading makeup, fragrances, skin and haircare brands. (Announced May 2020).
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