Representation of Fenty, a subsidiary of LVMH Moët Hennessy Louis Vuitton, in connection with its growth investments and other matters, including:

Formation and Launch of Fenty

Served as legal advisor for LVMH Moët Hennessy Louis Vuitton (LVMH) in strategic corporate and intellectual property transactions related to the formation and launch of Fenty by Rihanna, a new luxury fashion maison of ready-to-wear clothing, shoes, and accessories. The historic collaboration will make Rihanna the first woman to create an original LVMH brand, and Fenty the first LVMH-established fashion house in more than 30 years.

Media

• Barack Ferrazzano PR (May 2019): https://www.bfkn.com/newsroom-news-435
• LVMH PR (May 2019): https://www.lvmh.com/news-documents/news/lvmh-announces-the fast-approaching-launch-ofa-new-luxury-maison-developed-by-robyn-rihanna-fenty/
• Business of Fashion (May 2019): https://www.businessoffashion.com/articles/news analysis/lvmh-and-rihanna-tolaunch-fenty-maison