Representation of Kendo Holdings, Inc. – a subsidiary of LVMH Moët Hennessy Louis Vuitton known for its cosmetics and beauty incubation – in connection with its growth investments and other matters, including:
Formation and Launch of Fenty
Served as legal advisor for Kendo Holdings in strategic transactions related to the formation and launch of the brand Fenty Beauty by Rihanna. The historic collaboration will make Rihanna the first woman to create an original LVMH brand, and Fenty the first LVMH-established fashion house in more than 30 years.
- Barack Ferrazzano PR (May 2019): https://www.bfkn.com/newsroom-news-435
- LVMH PR (May 2019): https://www.lvmh.com/news-documents/news/lvmh-announces-the-fast-approaching-launch-of-a-new-luxury-maison-developed-by-robyn-rihanna-fenty/
- Business of Fashion (May 2019): https://www.businessoffashion.com/articles/news-analysis/lvmh-and-rihanna-to-launch-fenty-maison