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Client Alert: Trademark Owners: Prepare for Launch of New Generic Top-Level Domain Program

The Internet Corporation for Assigned Names and Numbers (ICANN) has approved the launch of new generic top-level domains (gTLDs), expanding Internet registry space beyond traditional gTLDs (e.g., .com, .edu, and .org) to individually owned and customized gTLDs. 

The initial costs of registering a gTLD are significant, and ongoing costs of maintaining the gTLD will greatly exceed the initial costs. In light of this, many companies may choose not to apply for a gTLD. However, companies should still be concerned about protecting trademarks against this new opportunity for infringement.

The Intellectual Property Group has prepared a Client Action Alert describing the new gTLDs, the process for applying for a gTLD, and how trademark owners may protect their marks against misuse or misappropriation without having to apply for their own gTLD. 

Click below to read the Alert, and feel free to contact any member of the Intellectual Property Group for more information.

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